The ghost became bright, coin-sized rounds
Beneath which some rocks added pounds.
Some gold-colored spray
Improved their display.
Just wait 'til those thieves come around!
(“The Goopy Ghost at St. Patrick's Day”)
Leave the sandbox by analyzing keywords, social shares, ping-backs and web traffic to improve Web content.
Analyzing keywords, social shares, ping-backs and web traffic can provide quick feedback for a writer's Web content. Technology puts the power to tackle web writing and marketing in our hands. Technology offers speed, automation and adaptability. It helps book writers learn to write attractive content for Web surfers in search of the next great thing. When it comes to writing, it is necessary to leave the safety of the sandbox. We must use imagination to come up with far out, new ideas. We must explore opportunities online. We need courage to make ideas happen. We may be required to write what readers want, rather than what we prefer. We may have to stop our beloved fiction writing and switch to nonfiction. We may have to write in markup languages, like HTML. We can leave the sandbox with the use of online tools to test and experiment with new content and approaches to our market. Book market saturation pushes writers to find success with technological innovations to analyze the keywords, social shares, ping-backs and web traffic that successful competitors have adopted to improve Web content. Of course, it is necessary to have a real understanding of the value of the reports created in this analysis. This can be acquired gradually, with practice. Publishing is a high-tech business. Gone are the days of pen and paper. Everything from Advertising to Zoom is done digitally and online. Unless we are learning, we are just forgetting. Exploring one necessary aspect of technology each day will help advance our careers. Learning can be done online, but it is helpful to have an instructor. Specific stumbling blocks tend to be insufficiently addressed through online help centers.