The Goopy Ghost at St. Patrick's Day
January 2017 by V. R. Duin

THE SANDBOX

The ghost became bright, coin-sized rounds
Beneath which some rocks added pounds.
Some gold-colored spray
Improved their display.
Just wait 'til those thieves come around!
(“The Goopy Ghost at St. Patrick's Day”)

Writers leave the sandbox by using keywords, social shares and ping-backs to analyze web traffic and improve a Web content.

Keywords, social shares, ping-backs are used to analyze web traffic. Quick online feedback can help writers improve Web content and leave the sandbox. Technology puts the power to tackle web writing and marketing in writers' hands. Technology offers speed, automation and adaptability. It helps book writers learn to improve Web content for Web surfers in search of the next great thing. When it comes to writing, it is necessary to leave the safety of the sandbox.

Writers must use imagination to come up with far out, new ideas. Writers must explore opportunities online. Writers need courage to make ideas happen. It may be necessary to write what readers want, rather than what the writer prefers. Writers may have to stop beloved fiction writing and switch to nonfiction. It may be necessary to write in markup languages, like HTML. Analyze Web traffic to improve Web content and leave the Sandbox. It is very crowded in there!

Writers must use online tools to analyze Web traffic. They also must test and experiment with the resulting suggestions to improve Web content. Analyzing keywords, social shares, ping-backs and web traffic can help writers narrow their strategies for book selling and marketing. Book market saturation pushes writers to improve Web content through technological innovations. Successful competitors analyze web traffic and use the resulting information to improve Web content. Keywords, social shares, ping-backs help find suggestions that work and help to determine what is not working.

Of course, to leave the sandbox requires a real understanding of the value of the reports created through these analyses. This can be acquired gradually, with practice. Publishing is a high-tech business. Gone are the days of pen and paper. Everything from Advertising to Zoom is done digitally and online. Those who are not learning technology, are getting left behind. Exploring one necessary aspect of technology each day will help advance writing careers. Learning can be done online, but it is helpful to have an instructor. Specific stumbling blocks tend to be insufficiently addressed through online help centers.

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  • 3 comments

    • writers leave the sandbox admin says:

      As shopping moves online, writers leave the sandbox of safe little books through the use of technology.

    • Web Content admin says:

      Web content is not read like a book. Surfers scan from page to page without regard for beginning or end. They only read what interests them.

      • Analyze Web trafficadmin says:

        Keywords, social shares, ping-backs help analyze Web traffic and provide quick feedback on sales, marketing and promotional content.