To the den, the farmers couldn't pass.
They had no armor plates, alas,
And to wriggle through the bramble
Was an awful prickly, painful scramble.
(“The Foxy Armadillos”)
With no barrier to entry, everyone can publish a book, so expect competition.
Whether handwritten or word processed, with or without images, with or without a specialized book printer, virtually everyone can write and publish a book. There is no barrier to entry, such as education, licensing, or certification requirements for writing a book. There is no retaliation by established writers against new writers. There are no strict specifications for a book's length or format, other than a need to size it into a printable or web-ready unit. With no barrier to entry, the field is becoming very crowded.
Every writer must expect competition and find a way to rise above it. A million books are published in the United States, each year. Most of these are self-published. Books also are being published for this English-speaking market in foreign countries. The competition among writers seeking human and machine readership is huge. To stand out from this crowd, writers must create a brand identity for their books through promotion. Technology that writers should apply to the marketing, sale and promotion of books includes a working knowledge of HTML and Wordpress, the most widely used, free and open-source Content Management System for website and blog development.
There is no barrier to entry nor ticket to success for those who publish a book, except the huge obstacle presented by the extreme competition in the industry. It is up to each writer to decide where to place individual marketing and promotional emphasis. However, without a constantly updated website and/or blog, readers have difficulty finding published books. Search engine rankings are in large part based upon dynamic changes to Web content. Search engines can read and analyze text content with greater speed and efficiency than human readers. People and machines stop going to websites that have no updates to content. It is discouraging to publish a book that nobody can find.
Barriers to entry deter new competitors, by imposing a cost element on new entrants, which incumbents do not have to bear. Because there is no barrier to entry for their business or market, writers must expect competition. The tremendous amount of competition in the publishing business is difficult to overcome without applying strong tech skills or paying great costs. Moreover, writers with books that become best sellers cannot protect these positions by building barriers to entry against newcomers. To hold their positions, the continuing use of new technologies and the creation of ongoing content are required.