The Amazing Flight of Little Ray
April 2017 by V. R. Duin


As ocean-ward he fell, Little Ray could hear
The crowd on the beach begin to cheer.
Down and down Little Ray did drop.
He hit the water with a big KERPLOP!
(“The Amazing Flight of Little Ray”)

Writer mission marketing balances economic growth with social responsibility to benefit the whole of society as well as the individual writer.

The Web has made consumers aware of the social responsibility of the businesses and services they patronize, including those of writers. In return, socially responsible writers may receive greater loyalty from their customers. Much as society benefits from social responsibility, the economic growth of a writer can benefit from adopting the not-for-profit strategy of writer mission marketing. To reach a larger sector of society, writers may have more than one mission. These missions cannot involve selling products or services.

There must be a unique and engaging connection between the mission marketing participants and the writer's content and brand identity. This website is intended to assist colleagues with the development of working marketing platforms. V. R. Duin has the additional mission of promoting literacy through her Reading Rates website. Children who do not develop basic reading skills are unlikely develop into readers of books as adults. People who cannot or will not read are not helpful to writers, the publishing industry or society as a whole. Illiteracy also does not bode well for the future economic growth of the children affected.

A writer's business can rise and succeed due to active support received through his or her mission marketing outreach to existing platforms. Writer mission marketing may arise from a niche created by the individual writer for his or her work. The mission also can result in material for future books. Over time, a writer may become involved in multiple missions. These writer mission marketing platforms may form an anchor for a writer's personal lifestyle as well as for his or her writing business.

People are tired of the constant barrage of mass merchandising, marketing and selling. As a result, it is increasingly important for writers to give back or reduce their impact on humanity and ecology. Every writer should develop one or more missions that stir a passion and touch others. Writer mission marketing unites and empowers individuals and organizations. Writer mission marketing is not focused on self-interest. Social responsibility prompts writers to find a way to help others in the community. If nothing else, writers can offer social responsibility by assisting colleagues with their work.

Missions connect writers to other caring individuals and organizations, making them part of something bigger than themselves or their products, productions or services. Socially Responsible Businesses can produce economic growth by attracting like-minded businesses, organizations and individuals to the writer mission marketing platform. Positive energy is generated by participation in mutually compatible causes, goals, interests and concerns. Writing is a business to which a mission should be attached.


  • Writer Mission Marketing admin says:

    It is important to have a defining strategy behind writer mission marketing that presents a benefit for readers of the related social media and Web content.

  • Economic Growth admin says:

    While the effects of social responsibility on economic growth have not been fully studied, it has been deemed so important that most successful individuals and companies engage in it.

    • Social Responsibilityadmin says:

      Social Responsibility extends beyond philanthropy, to include partnerships and events to foster the economic growth of important social, environmental or public health and safety causes.