As ocean-ward he fell, Little Ray could hear
The crowd on the beach begin to cheer.
Down and down Little Ray did drop.
He hit the water with a big KERPLOP!
(“The Amazing Flight of Little Ray”)
Writer mission marketing balances economic growth with social responsibility to benefit the whole of society as well as the individual writer.
The Web has made consumers aware of the social responsibility of the businesses and services they patronize. In return, these socially responsible writers may receive greater loyalty from their customers. Much as society benefits from social responsibility, the economic growth of a writer can benefit from adopting the not-for-profit strategy of writer mission marketing. To reach a larger sector of society, writers must have a mission other than selling products or services. To reach the target audience, there must be a unique and engaging connection between the mission marketing participants and the writer's content and brand identity.
A writer's business can rise and succeed due to active support received through mission marketing outreach to existing platforms. This writer mission marketing can arise from a niche created by the individual writer for his or her work. Over time, a writer may become involved in multiple missions. These writer mission marketing platforms may form an anchor for a writer's personal lifestyle as well as for his or her writing business. Missions connect writers to other caring individuals and organizations, making them part of something bigger than themselves or their products, productions or services.
People are tired of mass merchandising, marketing and sales. As a result, it is increasingly important for writers to give back or reduce their impact on humanity and ecology. Every writer should develop a mission that stirs a passion and touches others. Mission marketing unites and empowers people and organizations with the energy generated by participation in mutually compatible causes, goals, interests and concerns. Writer mission marketing is not focused on self-interest. It is intended to help others in the community. However, it also can attract like-minded businesses, organizations and individuals.