The Goopy Ghost at St. Patrick's Day
May 2017 by V. R. Duin


The thieves quickly jumped up to start.
They'd load all that gold on their cart.
This was their first ghost.
They'd do their utmost
To prove there was good in their hearts.
(“The Goopy Ghost at St. Patrick's Day”)

Fix layout and loading problems with text, image, audio and video content for a book writing website to ensure Web neutrality and Web security.

An early start helps resolve text, image, audio, video, layout and loading problems in a book writing website. Writers should begin to design a book writing website, while in the process of self-publishing books and before they begin marketing those books. When writers begin building a platform early, small steps can be taken to create a thriving following over time. Building roots slowly gives writers a thriving base of support when the book is published and ready for sale. This removes a lot of last-minute pressure and permits focus to be placed on developing regular healthy social media habits. A writing platform should be a simple part of daily life. Daily administration also helps to ensure the required Web neutrality and Web security features for release of the book remain present and operating throughout the marketing process.

Visitors will not return to a book writing website with navigation or loading problems or with content that seems unsafe, intrusive or ineffective. Errors in content, grammar, spelling and format (improper or missing code, inconsistent style, etc.) repel site visitors, creating a high bounce rate for pages. Sites must give all visitors a good first impression, so they will linger and return. A book writing website must be navigable by individuals with disabilities. Improper image formats and resolutions must be avoided. These may compromise the experience of site visitors to a book writing website by slowing page delivery, or by requiring the installation of additional programs for the operation of such items as audio, videos, PDFs or spreadsheets. Few site visitors have the expertise, patience or freedom of time to make these leaps for a writer's benefit.

Web design should not present site visitors with burdens or surprise content, such as pop-ups or auto-play videos. It can take many months to resolve loading problems and make book writing websites accessible to and navigable by everyone. Working out loading problems involves complicated Web design techniques that have Web neutrality and Web security implications. Defective site content, or construction, reflects poorly on the quality of the rest of the writer's work. Writers must continue to test different site designs to learn what content and formats surfers are seeking, before these needs can be met. It may take a writers a long time to identify their market niches.

An early start with a book writing website can also aid in development of a content marketing strategy that will attract and retain search engine and human visits to the site. Critical to this approach is an arsenal of images and texts that can be used to regularly update the book writing website to keep search engines and surfers engaged. This content may also be used attract a social media following. Content development for a book writing website must be integrated with social media marketing to leverage these resources. It can take a long time to develop the individual parts of an integrated campaign that is to be revealed over time to a targeted audience.

  • When is it time to start building an author platform?

    • book writing website admin says:

      Since code and images can be turned off by visitors to a book writing website, strong content and alternative design elements must hold attention and facilitate understanding in their absence.

    • Web security admin says:

      Flaws in website design cause irritating pop-ups or attract spam and malicious code, compromising Web security with perceived or real risks of contamination.

      • Web neutralityadmin says:

        Web neutrality requires websites to supply the necessary code and markup to accommodate assisting devices for site visitors with special needs, such as the blind.