Now, bugs were all over every leaf.
The damage was beyond belief.
The rolling knocked bugs to the ground
Where they could easily be found.
(“The Foxy Armadillos”)
Book smarts and street smarts are required to create smart books in the information business of publishing books.
Book Smarts: Publishing books is an information business that requires ongoing study. The industry, technology and audience are changing at a rapid speed. The subject and format of our writings for this information business of publishing books must change in response. It is impossible to succeed at authorship by hawking individual books and not knowing the subjects required to turn them into a serious business. Entrepreneurs can educate themselves about cold calling techniques, marketing strategies, SEO, Web design, Web development, and much more. However, it is not possible to succeed at authorship by just reading and learning through books. Millions of books have beaten ours into the marketplace and millions will pile on top of them. Writers benefit from being in the information business of publishing books when they use book smarts and street smarts to produce smart books that people want to buy.
Street Smarts: Digging out of the heap takes unconventional approaches. It is one thing to have book smarts and quite another to have the street smarts needed to use that information and intelligence successfully. Writers in the information business of publishing books benefit from the help of gifted, contemporary and experienced writing mentors. We also need the help of service providers with marketing, publishing and technology skills and experience. Publishing books is an information business that requires ongoing entrepreneurship. Setbacks happen. To become successful at publishing books requires more than putting what is in our heads into written form. Writers must be thrifty. This business costs money. We must work and pay to build a fan base. We need contingency plans. We learn by trial and error. We may need help to fix our mistakes. Writers without street smarts will commit the same errors unknowingly and repeatedly. Entrepreneurs never can stop learning and hustling. We must experiment to deliver the particularities of our information in a persuasive manner.
Smart Books: Smart Books require a knowledge of technology for such special features as animation and sound. Tech expertise also can help us find an audience in the information business of publishing books. The Web is a fertile ground for business. By making our work available for surfers and attractive to search engines, technology gives writers the power to reach goals. PC Professor had my back while I was learning animation and website design. This computer instruction and repair company continues to help whenever I break my projects in a new and different way. Smart Books may evolve from partnership or mentorship with colleagues. After helping edit a prior manuscript written in Irish limerick, celebrated Australian author Graeme Lofts persuaded me to adopt this strict and very difficult rhyming style for “The Goopy Ghost at St. Patrick's Day”. Graeme Lofts was the final editor for each of my published and unpublished manuscripts. He pushed me to step out of my comfort zone to produce smart books for the information business of publishing books.