Now, bugs were all over every leaf.
The damage was beyond belief.
The rolling knocked bugs to the ground
Where they could easily be found.
(“The Foxy Armadillos”)
Book smarts are not the only thing required to create smart books in the information business of publishing books.
Book Smarts: It is one thing to have book smarts and quite another to use that information and intelligence successfully. It is not possible to succeed at entrepreneurship by just reading and learning through books. It is equally impossible to succeed at entrepreneurship by just hustling and not knowing the subjects required to close the deal. Millions of books have beaten ours into the marketplace and millions will pile on top of them. Digging out of the heap takes unconventional approaches. It requires partnerships with colleagues and service providers with writing, marketing, publishing and technology skills and experience. Publishing books is an information business that requires ongoing entrepreneurship. Setbacks happen. To become successful at publishing books requires more than putting what is in our heads into written form. Writers must be thrifty. This business costs money. We must work and pay to build a fan base. We need contingency plans. We learn by trial and error. Writers need street smarts. Entrepreneurs can educate themselves about cold calling techniques, marketing strategies, SEO, web design, web development, and much more. Entrepreneurs never can stop learning and hustling. We must deliver the particularities of our information in a persuasive manner. Tech expertise can help us find an audience. The Web is a fertile ground for business. By making our work available for surfers and attractive to search engines, technology gives writers the power to reach goals. Writers benefit from being in the information business when they produce smart books that people want to buy.